PharmRep Direct from the editors of Pharmaceutical Representative

January 7, 2011 Issue 46 Vol. 1	www.pharmrep.com
Contact Editor: Reid Paul

Phones Change the Face of Pharma Sales
Practical sales and marketing applications of the latest mobile technology for healthcare professionals
» MORE

FDA to Gain Food Recall Authority, Drugs Could be Next
With authority to demand recalls on food in the offing, mandatory drug recalls be in the cards for pharma
» MORE

New Year Night Stalkers
What will be keeping the ‘C-suiters’ awake during 2011?
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Learning from Other Industries in Emerging Markets
How does pharma move beyond the traditional reliance on serving the smallest, most affluent segment of the market to seed critical mass?
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New Strategies for REMS Sales
Risk evaluation mitigation strategies are the new reality for most drugs. Pharm Rep explores what it means for you and how it will impact sales
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Your Body, Your Message
10 pitfalls all reps should avoid in the doctor’s office
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Green Fleets
As companies look to trim costs, more attention is being paid to the cars reps drive. Pharm Rep offers tips to save money at the pump
» MORE

Positive steps toward the next obesity drug approval

Can pharma make environmentally-friendly drugs?

Fewer job cuts for pharma in 2010

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