PharmRep Direct from the editors of Pharmaceutical Representative

January 14, 2011 Issue 46 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

Pain and Promise: R&D Outlook for 2011
Industry faces a cumulative tide of challenges marked by a dramatic reversal in societal attitudes toward risk, according to the Tufts Center for Drug Development’s annual assessment of the state of R&D in Big Pharma
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Sanofi's Fresh Bet on Patient-Centric R&D
With a new R&D structure and a high-profile appointment to lead it, Sanofi is banking on a new industry model to replenish its anemic pipeline of new products
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Physicians Online: Know Your Network
Online physician communities are like candy stores for brand managers. Or are they?
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New Strategies for REMS Sales
Risk evaluation mitigation strategies are the new reality for most drugs. Pharm Rep explores what it means for you and how it will impact sales
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Your Body, Your Message
10 pitfalls all reps should avoid in the doctor’s office
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Green Fleets
As companies look to trim costs, more attention is being paid to the cars reps drive. Pharm Rep offers tips to save money at the pump
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Merck shifts reps overseas

Will 2011 be the year of innovation?

Sharfstein leaves FDA

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