PharmRep Direct from the editors of Pharmaceutical Representative Visit www.PharmRep.com Today!

February 18th , 2010 Issue 39 Vol. 4
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

Layoffs in Merck Pipeline
The company released its numbers for 4Q ‘09, but is still hunting for more annual savings, which could come in the form of up to 15,000 job cuts
» MORE

PhRMA’s Tauzin Calls it a Day
PhrMA President and CEO Billy Tauzin announced that he will step down from his post after five years with the pharmaceutical lobby group
» MORE

Deirdre Connelly Honored as Top Businesswoman
The Healthcare Businesswomen’s Association gave its 21st annual award to the president of GSK’s North American Pharmaceuticals unit
» MORE

Pfizer, Bayer & BMS Look to Personalized Medicine
Personalized medicine is an emerging field, but several large companies recently reported new important developments
» MORE

PharmRep Direct Features

Brand of the Year: The Long Bet
As Genentech's Avastin continues to mature and spread its branches, the company is looking for high profits on the back end
» MORE

Pharma Unplugged Episode #4: Give Until It Hurts
GAO reviews price hikes in branded drugs, FDA opens up to public, and pharma opens its wallet for Haiti are covered in this installment of the Pharma Unplugged podcast
» MORE

Shire on the Wire
The British specialty shop was once a laughingstock but now it’s one of pharma’s fastest growing mid-size firms
» MORE


 
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