PharmRep Direct from the editors of Pharmaceutical Representative

March 11, 2011 Issue 54 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

Freedom of Thought Key to Middle East Growth
A new report from Thomson Reuters points to a “rapidly changing context for science and innovation in the Middle East.”
» MORE

Ex-Regulator’s Move Reopens European Transparency Argument
Former EMA Head Thomas Lönngren’s new role has some campaigners pointing to a conflict of interest.
» MORE

Dubious Victory for Patients
Vaccine manufacturers won increased protection from liability in a closely watched case before the US Supreme Court.
» MORE

Burden of Proof
Building credibility with physicians requires trust, knowledge and enough evidence to make a powerful point.
» MORE

From Market to Market
Not all territories are alike, okay? The faster companies develop regional approaches to sales, the quicker they’ll be able to react to changing conditions.
» MORE

Growing Stronger After the Storm
To manage through a resource-constrained environment, it is essential to get the most out of procurement planning.
» MORE

Is Pharma’s Language Too Confusing?

Novartis, Wisconsin and Organized Labor

Pharmaceutical Coupons A Health Choice

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