Appointments Key to Physician Access
Physicians don’t seem to mind pharma sales reps dropping by—just make sure you make an appointment before you step through the door
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Rx Abandonment Rate Continues to Rise
The number of consumers ditching their drugs at the pharmacy keeps climbing as the economy worsens
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Is There Life After Big Pharma?
Combined, the pharma and biopharma industries shed 58,969 jobs in the first nine months of 2009—15,000 more than the whole of 2008. In total, that makes around 74,000 redundancies in just 21 months, many but not all of which came from the sales force.
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Emerging Markets to Account for Half of Market Growth by 2013
A new report from IMS Health bumps the number of emerging markets to 17 and predicts that these nations will account for $90 billion in sales in the next four years. How will pharma take advantage of the opportunity?
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You're Hired! Interviewing Skills for Sale
The skills that make you successful as a rep will help in your next interview for a promotion or a new job
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Shire on the Wire
The British specialty shop was once a laughing stock. Now it’s one of pharma’s fastest growing mid-size firms, with a patent cliff bridged and a biotech engine of orphan drugs
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The New Four Ps of Marketing
Product, placement, price, and promotion were the old P’s, but now it’s time for predictive modeling, personalization, peer-to-peer and participation
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