PharmRep Direct from the editors of Pharmaceutical Representative

March 25, 2011 Issue 56 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

Promising Drugs in Europe Hit US Snag
AstraZeneca’s Brilinta and Pharming’s Ruconest, named by a Thomson Reuters report as two of the most promising drugs to watch this year, have been held up during FDA’s review process.
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Making Sense of Market Chaos
Pharma’s vision usually consists of a threefold commitment: to advance new science, serve the patient, and wrest reimbursement access from an even more myopic class of payers and providers. But is this enough?
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FDA Files Consent Decree against Johnson & Johnson
The action prevents McNeil from manufacturing and distributing drugs from its Fort Washington, Pennsylvania, facility until FDA determines that its operations comply with the law
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Burden of Proof
Building credibility with physicians requires trust, knowledge and enough evidence to make a powerful point.
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From Market to Market
Not all territories are alike, okay? The faster companies develop regional approaches to sales, the quicker they’ll be able to react to changing conditions.
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Growing Stronger After the Storm
To manage through a resource-constrained environment, it is essential to get the most out of procurement planning.
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Health insurance CEOs reap big pay days

Behind the Pfizer curtain

Pharma CEO pay packages

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