PharmRep Direct from the editors of Pharmaceutical Representative

April 1, 2011 Issue 57 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

FDA Ramps Up Pharma Executive Prosecution
FDA is looking to prosecute the vice president of operations for OTC Products at J&J’s McNeil Consumer Healthcare subsidiary.
» MORE

China-US Partnership Targets Tuberculosis, HIV, Malaria
A Chinese scientific foundation and a US-based not-for-profit join together to develop new medicines for underserved public health diseases.
» MORE

Is Big Pharma Stifling Innovation?
Compensation plans that reward compliance and short-term financial gains instead of encouraging risk-taking could be to blame.
» MORE

Burden of Proof
Building credibility with physicians requires trust, knowledge and enough evidence to make a powerful point.
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From Market to Market
Not all territories are alike, okay? The faster companies develop regional approaches to sales, the quicker they’ll be able to react to changing conditions.
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Growing Stronger After the Storm
To manage through a resource-constrained environment, it is essential to get the most out of procurement planning.
» MORE

FDA backs compounding pharmacies not KV

Pharma cuts jobs—just not as fast

Early detection important for hypertension

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