PharmRep Direct from the editors of Pharmaceutical Representative

April 8, 2011 Issue 58 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

BIO Sees Bright Future for Biotechs
It’s been a rock road for many biotechs, but the Biotech Industry Organization sees new opportunities and suggests rethinking the roles and duties of the FDA.
» MORE

Will Accountable Care Organizations Impact Drug Sales?
Pharma companies hoping to do business with ACOs will have to show that expensive branded drugs can offer not just better health outcomes, but also system-wide savings.
» MORE

Congress Returns to Patent Reform Debate
Pharma and biotech gear up for another round of debates on patent reform as the US House of Representatives begins consideration of proposed legislation.
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Hurdling Managed Care Challenges
Sales-force effectiveness in the managed-care market hinges upon team leaders standing up and taking the lead.
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Killer Apps for the iPad Crowd
10 reasons reps should get their heads in the cloud and the apps that will take them there.
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PhRMA Bets on a Dizzying Future
Can PhRMA's business model synch with industry's? A conversation with PhRMA’s John Castellani.
» MORE

How accountable are generic manufacturers?

Setbacks for two promising drugs

Drug spending rose 3.6% in 2010

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