PharmRep Direct from the editors of Pharmaceutical Representative Visit www.PharmRep.com Today!

May 6, 2011 Issue 61 Vol. 2
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

Teva Bets on Branded Drugs with Cephalon Acquisition
If commodity generics and in-licensing deals are all the rage, then Teva just strapped on a fanny pack with its $6.8 billion acquisition of Cephalon
» MORE

Growth in Drugs Stalls, Generic Use Up
Generics take a bigger bite of the $307 billion spent on drugs in the US, according to a study from IMS study
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MORE

Did Pharma Forget That Doctors Write the Scrips?
Consumer drug marketing online is way smarter and more sophisticated than healthcare practitioner efforts, according to L2’s Digital IQ index
» MORE

PharmRep Direct Features

Gladiators of the Digital Age
How can reps remain essential as access continues to shrink and the industry turns to online sales tactics? The answer is simple: Fight
» MORE

Get Engaged
Social media tools can make it easier than ever to engage physicians
» MORE

Success Stories
The Power of Optimism
» MORE

Do the Right Thing
How to handle requests from doctors for off-label information
» MORE

 
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Warner Chilcott to axe 500 European jobs

Will Teva pass Pfizer?

Ian Read on reputation, risk and resources

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