PharmRep Direct from the editors of Pharmaceutical Representative

May 13 , 2010 Issue 39 Vol. 8	www.pharmrep.com
Contact Editor: Reid Paul

Unbranded Pharma Sites Gain Traction
More and more consumers are visiting unbranded pharmaceutical websites for information and tools to manage their disease. Is pharma ready to shift from branded to unbranded?
» MORE

Pfizer on the Move, Literally
Pfizer’s mid-town tower is on the market, but the company claims that it won’t come at the cost of hundreds of jobs. One thing’s for certain: Pfizer is not leaving the Big Apple.
» MORE

A Crash Course in SaaS
Terms like SaaS and Cloud Computing are today’s buzzwords, but what, exactly, do they mean? And how do they affect your company’s operations?
» MORE

Merck Shows Off Bevy of New Drugs
While Merck’s net profits might be a little low in the wake of the Schering-Plough merger, it’s pipeline—and future sales—are far from bleak.
» MORE

When the Bubble Burst
Between 1995 and 2006 the number of sales reps ballooned to more than 100,000 amid blockbusters and new marketing tactics. Then the model broke. Can pharma learn from its mistakes?
» MORE

Lunch is Served
Despite increased regulation lunch service remains a vital tool for reps looking to get a foot in the door
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Success Stories
Pharm Rep talks with Kimberly Farrell, a former rep, on the challenges and opportunities of striking it out on your own
» MORE

Big Cuts at Takeda

Doctors Giving Reps the Cold Shoulder

VA Proposes Rules to Limit Rep Access

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