PharmRep Direct from the editors of Pharmaceutical Representative Visit www.PharmRep.com Today!

May 27 , 2010 Issue 39 Vol. 8
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

BlockBusters Are Alive and Well
Reports of the death of blockbusters have been greatly exaggerated, but can pharma rely on them as in years past?
» MORE

Healthcare Reform Expands Coverage, Promotes Innovation
Broader benefits and biosimilars will offset hefty fees and discounts while preserving R&D incentives
»
MORE


Post-Approval Regulatory Priorities: Progress or Pile-Up?
Approval is only the beginning as FDA requires more from pharma after the fact
» MORE

PharmRep Direct Features

When the Bubble Burst
Between 1995 and 2006 the number of sales reps ballooned to more than 100,000 amid blockbusters and new marketing tactics. Then the model broke. Can pharma learn from its mistakes?
» MORE

Lunch is Served
Despite increased regulation lunch service remains a vital tool for reps looking to get a foot in the door
» MORE

Success Stories
Pharm Rep talks with Kimberly Farrell, a former rep, on the challenges and opportunities of striking it out on your own
» MORE

 
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