PharmRep Direct from the editors of Pharmaceutical Representative

June 11, 2010 Issue 40 Vol. 8	www.pharmrep.com
Contact Editor: Reid Paul

Physicians Stay Put
A new study indicates that doctors are no longer switching offices—largely due to current economic woes. What does this mean for sales reps? Pharm Exec interviews SK&A to find out more about its survey.
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Avastin Gets Boost from New Data
Genentech’s cancer treatment Avastin was found to be effective in decreasing the progression of ovarian cancer in Phase II trials
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Murky EU Definition of ‘Counterfeit’ Set to Hit Pharma
Paul McClenaghan looks at how the UK high court’s recent decision regarding a shipment of fake Nokia phones could have serious ramifications for the transit of pharmaceuticals in Europe
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Certified Letter
The Medical Representative Certification Commission is embarking on a new mission to rebuild rep’s trust in the eyes of physicians. Pharm Rep examines MRCC’s progress and asks, will it work?
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The Fine Art of Selling
Great salespeople are passionate ambassadors of excellence argues a regional district sales manager
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When the Bubble Burst
Between 1995 and 2006 the number of sales reps ballooned to more than 100,000 amid blockbusters and new marketing tactics. Then the model broke. Can pharma learn from its mistakes?
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With Medicaid to Expand a Look at Generic Policies

J&J Slammed over Phantom Recall, Manufacturing

Pharma Job Picture Less Gloomy

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