PharmRep Direct from the editors of Pharmaceutical Representative Visit www.PharmRep.com Today!

June 24, 2011 Issue 66 Vol. 2
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

Supreme Court Protects Rep Speech
As predicted the Court struck down a Vermont law banning sales of prescription data, but does pharma risk a backlash? ...Read more

Is There a New Place for DTC TV?
New disease-specific television networks shown in physicians' offices provide education for patients and advertising at the point of contact for pharma companies ...Read more

Can Biotech Follow Big Pharma?
Big Pharma companies that have not yet acquired biopharmaceuticals firms are still considering doing so. But not all biologics companies are living large, as data from Ernst & Young remind us ...Read more

Does Six Sigma Stifle R&D Innovation?
Can the management style known as Six Sigma help improve the probability of a drug's commercial success, or does it punch holes in the creative process needed for innovative R&D discovery? ...Read more

PharmRep Direct Features

Is US Healthcare Too Expensive?
Pharma Faceoff goes one on one with Frank Pasquale who argues that too much is made of rising healthcare costs Click to Watch

Gladiators of the Digital Age
How can reps remain essential as access continues to shrink and the industry turns to online sales tactics? The answer is simple: Fight Read more

Party Like It's 1999
Novo Nordisk’s Club V engages and energizes Millennial reps Read more

 
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