PharmRep Direct from the editors of Pharmaceutical Representative Visit www.PharmRep.com Today!

June 25th, 2009 Issue 37 Vol. 3
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

What is the True Value of KOL?
Companies face a challenge in creating, maintaining and leveraging KOL relationships
» MORE

Healthcare Makes a Miraculous Recovery
Pharma’s deal to cut senior drug bills by $80 billion is breathing new life into healthcare reform
» MORE

Abnormal Test Results May Not Get to Patients
In a study, researchers found that 7 percent of clinically significant findings were not reported to the patient
» MORE

Hamburg Addresses Drug Regulation and FDA Challenges
The new commissioner of the Food and Drug Administration is mapping plans for turning around the agency by focusing on drug regulation
» MORE

FDA Warning Letters Raise More Questions Than Answers
FDA regulators get an earful about the search ad warning letters released to pharma companies
» MORE

PharmRep Direct Features

Pay For Play Programs Gain Traction
The latest wrinkle in pharma contracting? Deals that share risks between manufacturers and payers and focus on patient outcomes. Here's a look at the state of the art—and what to expect as these deals gain traction
» MORE

Sudden Deaths and ADHD Meds Not Necessarily Related
Feds claim results of study comparing car crash deaths and children on ADHD drugs were not paramount to pulling kids off of ADHD treatments
» MORE

More Pharmacists Deliver Diabetes Care

Pharmacists are becoming nationally recognized as providers in diabetes care due to growth of medication therapy management programs and changes in Medicare reimbursement
» MORE


 
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