PharmRep Direct from the editors of Pharmaceutical Representative

July 1, 2011 Issue 67 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

Ruling Could Make Generics More Dangerous
Seen as a win for generic manufacturers, the decision could change increase the gulf between branded and generic medications ...Read more

Should Pharma Invest in R&D or Search for External Drug Candidates?
Shire's Renee Cohen, Sanofi's Ray Jupp, and Deutsche Bank's Barbara Ryan are among the experts debating this question in our latest episode of Pharma Faceoff ...Click to watch

Social Media Guidelines Are DDMAC's 'Highest Priority'
Tom Abrams, director of FDA's Division (soon to be Office) of Drug Marketing, Advertising & Communications (DDMAC), announces that the Division's document on social media guidelines will be "published as soon as it's vetted" ...Read more

Supreme Court Hands Reps a Victory
Free speech for reps outweighs privacy concerns and Vermont's promotion of generics, but the long-term impact is anything but clear …Click to Read

Gladiators of the Digital Age
How can reps remain essential as access continues to shrink and the industry turns to online sales tactics? The answer is simple: Fight …Read more

Party Like It's 1999
Novo Nordisk’s Club V engages and energizes Millennial reps …Read more

Orphan drugs and Makena

Drug print ads are unclear

The promise of smoking prevention drugs

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