PharmRep Direct from the editors of Pharmaceutical Representative Visit www.PharmRep.com Today!

July 15, 2011 Issue 69 Vol. 2
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

Who Wins with Co-Pay Cards?
Do drug copay cards lead to skyrocketing healthcare inflation or provide patients access to valuable medicines? Jeffrey Taylor of Aetna and Don Sawyer of Ironwood Pharmaceuticals square off in this episode of Pharma Faceoff ...Click to watch

So, Where Are We With ACOs?
Accountable care organizations are the next big thing for pharma. A look at what they are, and what they aren't ...Read more

The Big Question for Pharma Stocks
We talk one-on-one with Barbara Ryan, industry analyst for Deutsche Bank on Wall Street's concerns for the pharma industry ...Click to watch

PharmRep Direct Features

Should Pharma Invest in R&D or Search for External Drug Candidates?
Shire's Renee Cohen, Sanofi's Ray Jupp, and Deutsche Bank's Barbara Ryan are among the experts debating this question in our latest episode of Pharma Faceoff Click to watch

Gladiators of the Digital Age
How can reps remain essential as access continues to shrink and the industry turns to online sales tactics? The answer is simple: Fight Read more

Party Like It's 1999
Novo Nordisk’s Club V engages and energizes Millennial reps Read more

 
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