PharmRep Direct from the editors of Pharmaceutical Representative

July 29, 2011 Issue 71 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

Pharma May Feel the Pain from Debt Ceiling Debate
As the White House and Congress battle the looming deadline to raise the country’s debt ceiling, what are the potential implications of the various debt-reduction proposals on the pharmaceutical industry? ...Read more

Can the iPad Save Pharma Sales?
In the conclusion of this Pharma Faceoff episode, the panel tackles the tricky questions: What kind of data are iPads collecting? What does physician adoption of iPhones and iPads mean for pharma? And, can iPads actually reverse the trend toward shrinking access? ...Click to Watch

Do Generics Win in Express Scripts/Medco Deal?
As a preferred generics supplier to Medco’s mail-order business, Novartis’ Sandoz division, should be waiting with bated breath—and champagne at the ready—for an FTC approval of Express Scripts’ proposed $29.1 billion acquisition of Medco ...Read More

Community and Territory
Social networks can improve promotion effectiveness in your territory
…Read more

Pfizer Brings Clinical Trials Home
Remote trial management promises to reshape pre and post-market clinical studies …Read more

Making the Case for Training
Focusing on company training needs beyond sales and marketing can maximize the training department’s ROI …Read more

Uncle Sam wants you to reduce spending

FDA fuels Indian crackdown on substandard medicines

AIDS drug discounts threatened

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