PharmRep Direct from the editors of Pharmaceutical Representative

August 19, 2010 Issue 41 Vol. 8	www.pharmrep.com
Contact Editor: Reid Paul

Lilly Pulls Plug on Alzheimer’s Trials
In a huge blow to Eli Lilly's pipeline, the drug giant was forced to end two clinical trials after treatment caused patients' memory to deteriorate
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Shire to Pull ProAmatine After FDA Calls for Withdrawal
Nearly 14 years after its approval, FDA is calling for midodrine hydrochloride to be withdrawn from the market due to lack of followup trial data. Shire jumps the gun and pulls ProAmatine from the market.
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Patients Want to Talk. Do You?
Why are companies rushing to the web when traditional engagement with patient groups remains so underexploited, asks Jacky Law
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Let the Sunshine In
The Physician Payment Sunshine Act is a game changer for medical marketing and sales reps
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Rep Sample Storage: Best Practices
Samples are an essential but sometimes overlooked part of the rep’s work. Pharm Rep takes a look at industry best practices and guidelines to determine how to ensure samples remain safe
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GSK Rethinks Rep Compensation
Bonuses for reps at GlaxoSmithKline will soon be based on customer feedback and adherence to company policy, not sales targets
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Drug Pricing Explained

Pfizer Wins Age Discrimination Case

Novo Nordisk Rep Loses Suit

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