PharmRep Direct from the editors of Pharmaceutical Representative

August 26, 2011 Issue 75 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

Making Social Media Work for Pharma
Fabio Gratton, Chief Innovation Officer and a founding partner of Ignite Health, discusses pharma's tentative steps into social media how companies can avoid making mistakes …Watch now

Meet the New Drugs: Same as the Old Drugs
With Big Pharma stashing rather than saving its R&D budgets, observers are wondering where the new drugs will come from. But according to the National Institutes of Health, they may already be here ....Read more

Can Nutraceuticals Work for Pharma?
Lower margins and strong-arm direct-to-consumer campaigns are two of the primary barriers to selling nutraceuticals, according to a ‘war game’ conducted with Abbott, Danone (Dannon in the US), GSK, and Nestlé. But the global nutraceuticals market is expected to grow substantially in the next few years ...Read More

The Supreme Court Shapes Pharma
It was a boom year for pharma at the Supreme Court, but next year may be even more momentous if the High Court decides to take on the constitutionality of health reform …Read more

Career Development
Tips for the optimal job search from a former rep who has been there
…Read more

On the Plus Side
The new social network from Google, may be just what pharma needed to get back in the social media game …Read more

Q&A with Norwich Pharmaceuticals CEO Terry Novak

Read the Pharm Exec Global Digest

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