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September 23, 2011 Issue 78 Vol. 2
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

Obama Deficit Plan Sides with PBMs Over Big Pharma
The Obama Administration's cost-cutting plan has more in common with a proposal put forward by pharmacy benefits manager companies than with brand drug manufacturers …Read more

Deals Don't Need Science To Be A Success
Is risk sharing a good idea when payers come to the table holding the best cards—leaving industry second-guessing its strategy? ...Read more

EABs Connect Patients and Medications
Pharma and patient advocacy groups work together to save lives with Expanded Access Programs ...Read More

PharmRep Direct Features

Rebate and Reform
User-fee renewal legislation sets the stage for new policies affecting reimbursement, research, and regulatory oversight Read more

The ABCs of ACOs
Accountable care organizations are coming soon and promise to dramatically reshape health- care delivery. Will you be ready? Here’s what every rep needs to know Read more

Reps in the Movies
Reps get to play the hero in a number of Hollywood's latest portrayals of sales reps Read more

 
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Roche Gets Tough On Greece. Who'll Be Next?

Novartis Updates Long-Term Strategy

White House Deficit Reduction Plan Targets Biologic Exclusivity

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