PharmRep Direct from the editors of Pharmaceutical Representative Visit www.PharmRep.com Today!

October 7, 2011 Issue 79 Vol. 2
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

DTC a 'Fundamental Right', says Pfizer CEO
Asked whether DTC ads on television should be retired, Ian Read, answered unequivocally: “No” …Read more

Prix Galien Winners Embody Innovation
IThe winners of the fifth annual Prix Galien USA, held in New York last week, represent the progress of the entire industry ...Read more

What Patients Don't Know Could Hurt Drug Makers
A recent poll revealed that 21% of respondents believed that autism was linked to vaccines, and 7% believed that diabetes was linked to vaccines. Is it the time to launch another public-education program? ...Read More

PharmRep Direct Features

Will Pharma Go the Way of the Dinosaurs?
The auto industry was once the “industry of industries,” but no more. Will pharma follow Detroit's Big Three or tech companies like Apple and IBM as it seeks to redefine itself? Read more

MD Snapshot
How to be credible and effective in the doctor's office. Learn what physicians really think in this new column Read more

The ABCs of ACOs
Accountable care organizations are coming soon and promise to dramatically reshape health-care delivery. Will you be ready? Here’s what every rep needs to know Read more

 
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