PharmRep Direct from the editors of Pharmaceutical Representative

October 21, 2011 Issue 80 Vol. 2	www.pharmrep.com
Contact Editor: Reid Paul

Tax Breaks for Big Pharma: A Remedy for Unemployment?
Worried about America's persistently high rate of unemployment, President Obama is urging Congress to pass portions of his jobs bill. In addition to aiding the economy, creating jobs could help reduce the number of people who are forgoing medications, which would be a boon for the pharmaceutical industry …Read more

Compliance Issues Top Driver of Change
Last year, only 2 percent of respondents surveyed by Cegedim cited regulatory and compliance issues as a driver of new technology adoption. But a repeat of the survey, released last week, found that number had jumped to 16 percent ...Read more

A Fresh Take on R&D Costs: It's Industry's Problem
If there is one message that Big Pharma has applied consistently over the years, it is that drug development is very expensive. But, like everything else, that consensus is now being “goosed”—and from within the industry’s own ranks at that ...Read More

MD Snapshot
How to be credible and effective in the doctor's office. Learn what physicians really think in this new column …Read more

Will Pharma Go the Way of the Dinosaurs?
The auto industry was once the "industry of industries," but no more. Will pharma follow Detroit's Big Three or tech companies like Apple and IBM as it seeks to redefine itself? …Read more

The ABCs of ACOs
Accountable care organizations are coming soon and promise to dramatically reshape health-care delivery. Will you be ready? Here’s what every rep needs to know …Read more

New approaches to India and China

Championing robots over pharmacists

Side effect risks from osteoporosis meds

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