Physician Payment Exposé Challenges Pharma

PharmRep Direct from the editors of Pharmaceutical Representative

October 29, 2010 Issue 42 Vol. 8	www.pharmrep.com
Contact Editor: Reid Paul

Physician Payment Exposé Challenges Pharma
An investigation of the industry’s payments to doctors—launches a fresh assault on the ethical status quo
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Reporting Adverse Events Requires Cooperation
What if the technology is at hand to prevent adverse reactions to medicines before they start?
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Roche’s New Social Media Guidelines
The Swiss drug maker’s new guidelines for staff behavior online—personal and professional—have been broadly welcomed. But do they go too far, or not far enough?
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Target Practice
Sales numbers have long been the driver of rep compensation. Can pharma find new targets that won’t miss the mark?
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Let the Sunshine In
The Physician Payment Sunshine Act is a game changer for medical marketing and sales reps
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Leave the Samples Behind
As access decreases inside sales provides a new way to deliver information to physicians
» MORE

The Year in Layoffs

Lechleiter on Lilly’s Future

GSK Fined $750 Million

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