PharmRep Direct

PharmRep Direct from the editors of Pharmaceutical Representative

November 12th , 2009 Issue 38 Vol. 13	www.pharmrep.com
Contact Editor: Reid Paul

Deep R&D Cuts at Pfizer in Wake of Merger
Following through with its promise to waste no time in merging Wyeth and Pfizer, the pharma giant announced restructuring plans for its global research network
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Order your copy of The Persuasion Report by Dr Lou Sawaya MD, MBA and receive a complimentary copy of SUPER REPS I and a 10-dollar gourmet coffee gift card. Offer expires December 11, 2009. Visit www.super-reps.com for more information and to read extensive book excerpts.

GSK Donates 50 Million H1N1 Doses to WHO
Developing countries will receive the scarce vaccine for free, as GSK remains confident it will fulfill contractual vaccine obligations around the world
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FDA Seeks to Reduce Drug Dosage Errors
Program aims to curb wide-ranging problems, which take a toll on health and cost $4 billion a year
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Doctor’s Visits Get Longer
The amount of time primary-care docs spend with each patient actually increased between 1997 and 2005, according to a new analysis
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The Trouble with Transparency
If the UK’s MP expenses furor is anything to go by, pharma’s ongoing move toward transparency could see some stormy times ahead
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The Case for Specialty Medicines
Pharma is pinning its hopes on innovative, high-priced, difficult-to-manufacture drugs that focus on unmet clinical needs, but is industry chasing a “new” model that’s already passé?
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Transformational Analytics Will Set You Free
Without committed leadership from the top of an organization, the best answers will not see the light of day, and the “my number is better than yours” issue will persist
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The more people talk about healthcare reform the less consensus there is, what do you think of current efforts to reform the system?

Is DTC Worth It?

4,000 H1N1 Deaths in US

Roche Hiring Spree

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