PharmRep Direct from the editors of Pharmaceutical Representative

November 12, 2010 Issue 43 Vol. 8	www.pharmrep.com
Contact Editor: Reid Paul

Will Patients Ever Really Comply?
Everyone knows patients don’t do what they are told. Jacky Law looks at what can be done about it.
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Pharma Is Over the “Social Media Hump.” So Now What?
Industry knows it has got to start doing it, but how do pharma companies successfully engage with social media?
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FDA Should Improve Rate of Foreign Inspections, Says GAO
DEK: US Government Accountability Office report says increased number of foreign FDA inspections is still falling behind its domestic activities.
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What the Midterm Election Mean for Pharma
The key message coming out of the results is stalemate on the big issues like health reform rollback
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Green Fleets
As companies look to trim costs, more attention is being paid to the cars reps drive. Pharm Rep offers tips to save money at the pump.
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Field Report
10 pitfalls all reps should avoid in the doctor’s office
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Target Practice
Sales numbers have long been the driver of rep compensation. Can pharma find new targets that won’t miss the mark?
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A Q&A with Medtronic’s Sheri Dodd

Online pharmacies drive counmterfeiting

More Pfizer Lipitor Recalls

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