PharmRep Direct from the editors of Pharmaceutical Representative Visit www.PharmRep.com Today!

November 21, 2011 Issue 82 Vol. 2
www.pharmrep.com  
Contact Editor: Reid Paul
PharmRep Direct News

Supreme Court to Rule on Health Reform Legality
The US Supreme Court, as expected, is set to decide if key provisions of the Obama administration’s health care overhaul law violate the Constitution by exceeding the federal government’s power to regulate interstate commerce and to levy taxes. Justices indicated that they will hear oral arguments in March 2012, which would lead to a ruling on the case in June, just four months prior to the November presidential elections …Read more

Help Us Build Pharma Faceoff's 2012 Season
Get in on the ground floor and help us develop new topics, find experts and create the can’t miss Pharma video program for 2012 ...Read more

Drug 'Fact Box' Quiz: You Decide
A growing body of academic literature — and FDA’s Risk Communication and Advisory Committee — suggests that drug fact boxes would help doctors and consumers evaluate new drugs more effectively, that is to say, scientifically. Do you agree? Take the quiz to find out ...Read More

Aligning Patients and Payers Incentives
Pharmaceutical and biotechnology companies need to demonstrate innovation and differentiation as they launch new products to market. Patients are at the center of this debate as they want to be more empowered in their search for quality care and informed of alternatives for potential treatment. The creation of the US-based Patient-Centered Outcomes Research Institute (PCORI) aims to embody this new patient role ...Read More

Recognizing 'Real Innovation': An IMI Update
There is a risk that the currency of terms like ‘innovation’ has been devalued by over-use. But one organization at least has come a little closer to matching words with deeds. Europe’s grandly titled Innovative Medicines Initiative (IMI) last month provided an overview of some of its achievements—and some of them merit recognition ...Read More

PharmRep Direct Features

Four Ways to Lose a Rep
Many managers don?t realize it, but they are driving away their sales leaders. Find out if you are guilty of one of the four cardinal sins of pharma sales team management Read more

MD Snapshot
Benchmarking isn't only for reps?what pharma should be measuring for managers Read more

Giving Hope a Chance
Expanded access programs are not only good for critically ill patients, they also help pharma as well Read more

 
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