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ExL Pharma Presents
6th Multi-channel Sampling Strategies 
October 25-26, 2010 - Loews Hotel Philadelphia, PA

CLICK HERE FOR MORE INFORMATION: http://info.exlpharma.com/P733_PRM.html

DOWNLOAD BROCHURE - http://info.exlpharma.com/P733_PRM.html

NEW LEGISLATIVE REQUIREMENTS - Featured Regulatory Perspective
Navigating Vermont's Recently Passed S.88 Bill: The Disclosure and Reporting Process for All Samples Disseminated in Vermont

    * Why you should have already begun tracking your distributed samples
    * How the sample reporting system was deisgned and how it will work
    * Differences between the Vermont law and the Patient Protection & Affordable Care Act of 2010

Wendy Morgan, Assistant Attorney General, VERMONT ATTORNEY GENERAL'S OFFICE

DISTRIBUTION STRATEGY
UCB CASE STUDY
Measuring the Impact of the Sales Force in a Controlled Versus Non-Controlled Regulatory Environment

    * Background, Goals and Structure for the Exercise
          o Balancing business and compliance requirements
          o Successfully identifying and avoiding potential pitfalls
    * Measuring Launch Success
          o Balancing promotion of controlled vs. non-controlled
          o Maximizing AOR completions
          o Analyzing controlled eligible HCPs vs. voucher only States
    * Ongoing Advantages
          o Minimizing sample costs
          o Covering vacant territories and white space
          o Sampling no-see prescribers

James Corbett, Manager, Field Technology, UCB, INC.

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