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In this ISSUE

Pharm Exec’s Brand of the Year 2016

Antimicrobial Drugs—The UK Pay-or-Play Solution: A Flawed Idea

Investing in Patient-Centric Capabilities Requires a Clear Strategy

Top Story
Pharma and Biotech Financial Outlook: Hazy
Do recent trends in the pharma and biotech M&A and equity markets signal a temporary lull — or a permanent drop? Peter Young reports
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Watch this brief video to hear how trusted case managers can drive patient adherence and better outcomes using in-home education and tele-health support.
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Marketing
Snapchat for Fun and Profit?
Is Snapchat just a bit of fun for teenagers, or should pharma marketers be taking it seriously as a media platform? Peter Houston takes a look
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NORD's Rare Diseases and Orphan Products Breakthrough Summit is the most meaningful multi-stakeholder event – historically featuring over 20 speakers from the FDA, participation from over 80 patient organizations and the Pharma/Biotech industry’s foremost experts in orphan product innovation, investment and commercialization.

The 2016 Summit is your opportunity to address the progress and innovations in rare disease diagnosis, treatment, engagement and access of orphan products.
Europe
The Future of the UK's Pharmaceutical Price Regulation Scheme
NHS England head Simon Stevens believes the UK’s PPRS needs significantly updating. Leela Barham reports
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Considering Biosimilars: A Panel Discussion Exploring Perceptions and Potential Adoption
Live Webinar: Tuesday, June 7, 2016 at 1-2 pm EDT
Free registration
Europe
Brexit and UK Pharma
Eleanor Biggs looks at the biggest uncertainties facing the pharma industry if the UK were to leave the European Union
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Breaking the Circle of Distrust with a Radical PLC Pricing Model
LIVE WEBCAST: Thursday, June 30, 2016 at 10 am EDT | 3 pm BST | 4 pm CEST
Free registration
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Strategic considerations for clinical development programs in emerging biopharma companies
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Calendar
/ June 6–9: BIO International Convention /
San Francisco, CA.
/ June 21–22: Patient Engagement Solutions Summit /
Philadelphia, PA.
/ June 22–23: Global Medical Information and Communications Summit /
Barcelona, Spain.
/ June 23–24: Bio/Pharma Product Forecasting Summit /
Philadelphia, PA.
/ August 15–17: 10th Annual Forum on Transparency and Aggregate Spend /
Washington, DC.
/ December 13–14: Life Sciences Trade and Channel Strategies /
Philadelphia, PA
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Understanding the Chronic Disease Patient Journey in Emerging Markets
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Precision asset valuation Leveraging insights from clinical and market access big data
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Industry update
//Lakewood-Amedex Inc. (Sarasota, FL) appointed Steve Miley, M.D., as Chief Medical Officer and Steven A. Kates, Ph.D., to as Chief Scientific Officer and Vice President, Regulatory Affairs.//EAS Consulting Group (Alexandria, VA) appointed Bryan J. Coleman as Senior Director Pharmaceutical & Device Consulting Services.//CEO Guy Ezekiel is stepping down as CEO of Brainsway (Jerusalem, Israel) after less than a year in the role.//
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Medical science liaisons Optimizing their impact during product launch
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