I am an MBA student at the University of Minnesota. I am conducting a research project on the custom auto refinish paint industry. Custom refinish painting involves matching paint colors, mixing paint formulations, and painting an area using custom and conventional painting techniques.

My goal is to better understand what products and attributes customers value the most, which is why we are surveying distributors, jobbers, and auto body shops. Given your expertise in the industry, I would greatly appreciate your participation!

The URL link below contains a survey that asks you your opinion about different custom refinish paint products. The entire survey is fairly short and takes only about 10 minutes to complete. As a sign of appreciation for your help and expertise, you will receive a $10 Amazon.com electronic gift card for completing the survey.

Or copy and paste the URL below into your internet browser:
https://umncarlson.qualtrics.com/WRQualtricsSurveyEngine/?Q_SS=1ETutvQrcHv4wHq_cMStDzoNsM8LZyY&_=1

We sincerely thank you for your helping us with this research. Marketing research is an important way to understand how industries can better respond to customers. If you have any questions regarding the survey, please feel free to email me at: doohe006@umn.edu.

Kelly Doohen | Full-Time MBA Candidate, Class of 2012
Carlson School of Management | University of Minnesota
doohe006@umn.edu | 612-741-3992


Follow the link to opt out of future emails:
Click here to unsubscribe