TECHNICAL:
Waiting for Aluminum
Collision shops are going through their own version of “hurry up and wait”, as they prepare to work on aluminum, specifically the 2015 top-selling Ford F-150 pickup truck. ABRN recently spoke with several successful multi-shop operators who had taken aluminum training and invested in new tools and equipment . . . an investment that should pay off handsomely. In this story, we’ll cover clean finishes, bonding principles, welding and tools. |
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TECHNICAL:
Repair vs. Replace:
What You Need to Know About Carbon Fiber
This technical feature on the use of carbon fiber in vehicles is not a new issue, but the decision has become much more significant to the bottom line. Knowing when and how to repair these newer materials and whether the repair is structural or cosmetic, will allow shops to make the correct recommendation and increase profitability. |
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MANAGEMENT:
Ideas That Work:
Finding the Right Mix of Advertising & Marketing That Keep Cars Coming Through the Door
Here’s a look at some of the marketing ideas that have worked for shops around the country. These are ideas that might fit successfully in any shop’s marketing mix. |