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Space Close: 2/2/2016 Materials Due: 2/17/2016
MARCH
EDITORIAL CONTENT FEATURING:

MANAGEMENT:

The Importance of Online Reviews for Auto Body and Repair Businesses

While “word of mouth” referrals are still an important component of a shops marketing strategy, owners and managers must quickly learn to embrace today’s “electronic word of mouth” solution . . . online reviews. Shops must consider an online review strategy because consumers use and trust them! This story will outline how shops can stand out from their competition.

 

TECHNOLOGY:

New Advanced Materials

Over the years, OEMs have updated their sectioning repair information and began creating vehicle designs that eliminated the need for many of these repairs. While sectioning has slowly diminished as a core industry issue, it hasn't gone away. Repairers still have plenty of questions as they try to locate updated OEM information to determine when sectioning can be performed.

 

TECHNICAL:

Removing Dents From Plastic Bumper Fascia

Over the years, automakers have made numerous manufacturing changes to plastic bumper covers. To save cost, there was a shift away from using high priced urethane to less expensive thermoplastics. This story looks at the new materials being used and how to properly repair today’s bumpers.

Important Deadlines:     Space Close: 2/2/2016     Materials Due: 2/17/2016

LISA MEND
Associate Publisher
773-866-1514

lmend@advanstar.com

MICHAEL PARRA
Regional Sales Manager
704-618-6145

mparra@advanstar.com

PAUL ROPSKI
Regional Sales Manager
312-566-9885

propski@advanstar.com

TERRI MCMENAMIN
Group Publisher
610-397-1667

tmcmenamin@advanstar.com

KEITH HAVEMANN
Sales Representative
310-857-7634

khavemann@advanstar.com