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Contemporary Pediatrics Digital Edition
Can the iPad Save Pharma Sales? For the past five years pharma sales has had precious little good news, but the iPad promises to rewrite that history. Can it live up to the hype or does pharma have its head in the cloud?

Also, don’t miss these exclusives in the August issue:
  • Career development: Drawing up a career plan means learning to sell yourself
  • Compensation strategy: GlaxoSmithKline pivots from sales numbers to "sales competencies" to make the company more responsive to physicians
  • Brand marketing: Ten questions that should drive your brand-building marketing program.

Sincerely,

Contemporary Pediatrics

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