October <%Date%>, 2013 Dear <%FIRST%><%LAST%>, Thank you for joining us for the 2013 CVC San Diego. We’re excited to share this year’s experience with you. Attendance is currently pacing well ahead of 2012 pre-event numbers, and we anticipate strong on-site registration activity. Planning for 2014 CVC San Diego is already underway and includes assigning the exhibit hall floor space. At CVC, re-sign for the next year’s booth space is done onsite during the current event. Each CVC exhibiting company receives a designated time to select a 2014 booth space based on that company’s San Diego exhibit points. Points are based on number of years of exhibiting at San Diego, current 2013 CVC booth space size, and sponsorship activity. Due to the continued growth of the trade show and the demand for space, we want to meet one-on-one with each exhibitor to choose the best space, location, and marketing programs to meet your goals. Your appointment date is <%Appointment Date%> and your appointment time is <%Appointment time%>. Please note that the re-sign room is located on the west side of the exhibit hall. A few items to note for re-sign: The floor may change during the re-sign process. It’s not uncommon for booths to re-arrange, causing a shift in all of the booths following. We recommend reviewing the floor plan ahead of your scheduled time to identify a few key spots in which you are interested. Designate a key person who is onsite to select the exhibit space on behalf of your Company. If your booth commitments are finalized by corporate decision makers, please discuss prior to your appointment so that you can select at your scheduled appointment time and not miss your opportunity to select a desired booth space. In order to reserve your booth space, the 2014 contract must be signed and a $200 deposit paid. If your onsite representative cannot pay the deposit, consider sending a check or money order with them to process the contract. If your Company has limited booth personnel onsite in San Diego and you cannot leave the booth for your scheduled re-sign appointment, let me know ahead of time to make arrangements. Now is a great time to start discussing marketing and sponsorship plans for 2014. I’d love to set up a meeting during CVC San Diego to discuss opportunities. To schedule a meeting or if you have any questions about the re-sign process prior to the convention, please do not hesitate to call. I’ve included my phone number below. A 2014 master floor plan and exhibitor contract is included with this letter for your convenience. Thank you again for your support of CVC San Diego. Sincerely, <%Rep%> <%Rep Title%> <%Rep Phone%> 8033 Flint, Lenexa, KS 66214 • (800) 255-6864, ext 6 • Fax (913) 871-3908 • cvc@advanstar.com • www.TheCVC.com