May <%Date%>, 2017   Dear %%First_Name_%% %%Last_Name_%%   Thank you for joining us for the 2017 CVC Virginia Beach. CVC and the great minds behind the dvm360 family of publications continue to create programming that is the most innovative and interactive in the profession. Our sessions are designed to empower and support the entire veterinary team as they learn and work together for the benefit of their patients, their clients, and their practice. Planning for 2018 CVC Virginia Beach is well underway, and the next steps include assigning the Exhibit Hall floor space. At CVC, re-sign for the next year’s booth space is done onsite during the current year’s event. Each CVC exhibiting company receives a designated time to select a 2018 booth space based on that company’s CVC Virginia Beach exhibit points. Points are based on the number of years as an exhibitor at the East Coast CVC convention, currently contracted 2017 CVC square footage, and total year-to-date 2017 sponsorship activity. The CVC Group is pleased to offer Power Exhibitor benefits for participating at all three CVC conventions. These Power Exhibitor benefits include complimentary attendee lists, bag inserts, signage and web recognition, onsite mentions, and discounts on advertising in convention materials, to name just a few. These benefits are valued at over $5,000 per CVC location. An additional bonus: Companies that commit to increasing their contracted 2018 booth space over their 2017 contracted space (whether through additional spaces or by adding another CVC location) will be eligible for targeted online advertising impressions on www.dvm360.com, the #1 website for veterinary professionals. This bonus is an excellent opportunity to gain visibility beyond the convention. We would like to meet one-on-one with you to identify and select the best space, location, and marketing programs to meet your individual goals help you make the most of our new incentives. Your appointment date is <%Appointment Date%> and your appointment time is <%Appointment time%>. A few items to note for re-sign: The exhibit hall floor layout may change during the re-sign process. It’s not uncommon for booths to re-arrange, causing a shift in all of the booths following. We recommend reviewing the floor plan ahead of your scheduled time to identify a few key spots in which you are interested. Designate a Company representative who will be onsite to select the 2018 exhibit space on behalf of your Company. If your booth commitments are finalized by people who will NOT be onsite, discuss and identify several placement options that will meet your objectives. Come to CVC with your list of options so that you can select at your Company’s scheduled appointment time and not miss your opportunity to select your desired booth space. A signed 2018 contract and payment of a $200 deposit must be provided onsite in order to reserve your selected space. Your onsite Company representative can pay the $200 deposit onsite with a credit card or by check or money order. Or, you can prepay the $200 deposit prior to coming onsite via the UBM online payment link at epay.advanstar.com. Bring the payment reference number provided with you. If your Company has limited booth personnel onsite at CVC and you cannot leave your booth for your scheduled re-sign appointment, let us know ahead of time. I can make arrangements for coordinating your 2018 booth selection with you. Now is a great time to start discussing marketing and sponsorship plans for the remainder of 2017 and start planning for 2018. I’d love to set up a meeting during CVC Virginia Beach to discuss opportunities. To schedule a meeting or if you have any questions about the re-sign process prior to the convention, please call me at the number provided below. A 2018 master floor plan and exhibitor contract are included with this letter for your convenience. Thank you again for your support of CVC. Sincerely, <%Rep%> <%Rep Title%> <%Rep Phone%> UBM Americas, Veterinary, 8033 Flint, Lenexa, Kansas 66214 • (800) 255-6864 x 6, • Fax (913) 871-3899 • cvc@ubm.com • www.TheCVC.com