If I’ve heard it one time, I’ve heard it a dozen: Veterinarians love reading dvm360 magazine most because of lead columnist Dr. Michael Obenski, who writes “Where Did I Go Wrong?"—a humorous look at some of the more aggravating aspects of veterinary life. Dr. Obenski's description of folks like Juan Durin (the client who never makes an appointment), Tom Hardcell (the rep from Armtwist Medical Supply) and Justin Thyme (the pet owner who rushes in just before closing time) are hilarious not just in their own ridiculous right, but because you've had the exact same people in your own practice.

I don't want you to miss out on this chance to experience this moment of comic relief in the midst of your busy schedule, but you will if you don’t renew your subscription. We can’t send you the magazine unless you tell us you want it, so we’re asking one last time: do you want it? If you don’t, we’ll go away; we promise — but so will Dr. Obenski and all his crazy clients. And that would be quite a loss.

Of course, we know you also appreciate dvm360’s coverage of important issues affecting the veterinary profession, profiles of your peers doing amazing things, and also the reports of veterinarians behaving badly out there in the world. And no other source of veterinary news has the powerhouse technologies of dvm360.com and the dvm360 iPad publication associated with it.

But when it comes right down to it, we know Obenski has your heart. So don’t break his by letting your subscription expire and allowing him to slip out of your life.

See you in the next issue!

Kristi Reimer
News Channel Director, dvm360