As sales rep access to physicians continues to decline, many pharma companies have increased their digital and alternative marketing activities. In fact, ZS’s AccessMonitor™ and AffintiyMonitor™ reports show:

• More than half (53%) of all physician engagement activity now takes place through non-personal promotion (email, mobile alerts, direct mail, etc.)
• The most valued physicians receive 8 contacts from pharma every single day.

Read the executive summary for the latest physician access and engagement trends and ways to increase sales and marketing effectiveness.