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Prove It or Lose It!
   
Automotive Garage Review
Received the usual high pressure sales pitch
for add-ons (tired of this but used to it).
Then they told me that my battery was
dieing and needed to be replaced. I declined.
Took it to the dealer two days later to have it
checked and the battery is ne.
 
Skepticism among customers is increasing
We both know that skepticism among customers is increasing. In fact, many shops are losing
potential business because customers who appear happy are actually posting negative
comments online after having services performed. Bottom line is: customers want proof for
the service your recommending and if you don't "Prove It, you're going to Lose It."

Why was this happening to me?
"Last May my business started to decline. The customers who I thought were loyal weren't coming in as often. At first I blamed the fact that new cars just don't break down like they used to, but after spending what I had left in operating capital on advertisements and business continued to decline, I realized something else must be going on. Were my prices too high?

Was my competitor taking business? Or was the entire industry in a downswing? Then my nephew stopped by to have me check out his brakes. While there he asked me if I had seen the online comments about my business. At first I thought, "Those comments don't matter," but my nephew encouraged me to take a look. He pulled up a couple of sites on my computer and I saw multiple complaints about my shop. The crazy thing was that I recognized the names. They were the names of those who I thought were my happiest customers. Apparently they felt like I hadn't given them a good enough reason for the services I had performed and those comments were destroying my business. Since then I have had to work hard to re-build my reputation. I make sure my customers have the proof they need to feel comfortable about the work I am doing and business is beginning to pick up again. I just wish I had realized what my customers needed before it was too late.”

Your customers need PROOF, which is why we recommend BrakeStrip.

What is BrakeStrip?
BrakeStrip is a medical grade test strip used to determine when brake fluid needs to be flushed.
It is like a cholesterol test for your car and turns purple when the fluid is bad.

Benefits:
  • Gives you visual proof to show your customer
  • Increases Brake Flush sales
  • Earns your customers trust
  • Make selling a needed service painless
  • Generates 5 Star Reviews for your shop
The strips are non-hazardous and work on DOT 3, 4 and 5.1 brake fluid, including synthetic's.

Get your BrakeStrip Starter Kit today by calling (866) 875-5684
 

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Advanstar Communications provides certain customer contact data (such as customers' names, addresses, phone numbers and e-mail addresses) to third parties who wish to promote relevant products, services and other opportunities which may be of interest to you. If you do not want Advanstar Communications to make your contact information available to third parties for marketing purposes, simply call (toll free) 1-866-529-2922 at any time, or fax us at 1-218-740-6417. Outside the U.S., please phone 1-218-740-6395. Contact us by mail at Advanstar Communications Inc., 131 West First St., Duluth, MN 55802-2065, USA.