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Motor Age & ABRN announce partnership to bring
Automechanika to Chicago

Our readers have told us that training and educational information has become vital to the growth and success of their business, and we at Motor Age see a real need for a significant training event with the size to address the entire market of shop owners and technicians.

After surveying almost a thousand shop owners and technicians, here is what they told us:
  • 80% are interested in a combo trade/show educational conference tailored specifically to mechanical & collision repair shop owners and technicians
  • Only 18% indicated that the current lineup of tradeshows and educational conferences completely satisfied their needs!
With this need in mind, Motor Age listened to the audience when working to bring Automechanika to Chicago.
  • 50% of all U.S. shops are east of the Mississippi
  • 1 in 4 of all shops are within 500 miles of Chicago, making it an ideally accessible place by both land and air!
  • 47% of our audience currently attends tradeshows or educational conferences at least every other year, and over half state that the Education track is the MOST appealing feature of a show, (77% ranked Education in Top 2).
We asked shop owners and technicians what they wanted. We asked when they wanted it and where. Then we game them what they wanted: Automechanika Chicago.
 

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