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Motor Age & ABRN announce partnership to bring
Automechanika to Chicago




Every month, Motor Age & ABRN have a dialog with over 160,000 collision and service repair professionals. Through this conversation, our readers have told us that training and educational information has become increasingly vital to the growth and success of their businesses, and they wanted more of it. So we conducted an extensive survey of our audience and we realized that there was a real need for a significant training event with the size to address the entire market of shop owners and technicians.

Here’s what they told us:
  • 80% are interested in a combo trade/show educational conference tailored specifically to mechanical & collision repair shop owners and technicians
  • Only 18% indicated that the current lineup of tradeshows and educational conferences completely satisfied their needs!
With this in mind, Motor Age & ABRN listened to our audience in partnering with Messe Frankfurt to bring Automechanika to Chicago. Why Chicago?
  • 50% of all U.S. shops are east of the Mississippi
  • 1 in 4 of all shops are within 500 miles of Chicago, making it an easily accessible by both land and air!
We know they want to go, and we know what they want when they get there:
  • 47% of our audience currently attends trade shows or educational conferences at least every other year.
  • Education was given as the #1 most appealing feature of such events, with a great place to see new products as a close second.
We asked shop owners and technicians what they wanted. We asked them when they wanted it and where. Then we created what they asked for: Automechanika Chicago.
 

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