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Your Chance to Advertise in the September Issue of Motor Age!

Space Close: 8/7/2015 Materials Due: 8/20/2015
SEPTEMBER EDITORIAL CONTENT
FEATURING:


TECHNOLOGY
Real World European Programming: Unlocking the Mystery

When working on European vehicles, one of the most common procedures performed after replacing a component is Coding. Coding can be used to adapt a part or control unit to the vehicle through many scan tools without going to the internet. We’ll also look at the right way to perform programming and reprogramming.

 


DIAGNOSTIC
Learning the Nuances of the In-Cylinder Pressure Pattern

Cylinder pressure testing is becoming one of the most important new diagnostic tools for a shop to use. This technique provides valuable information to the technician that cannot be obtained any other way. This waveform can convey Top Dead Center )TDC), camshaft and ignition timing, restricted exhaust, intake and exhaust valve problems, and piston sealing problems in just seconds. By understanding the pressure changes in the combustion chamber, hours of diagnostic time can be saved.

 


MANAGEMENT
Putting Your Marketing Money Where Your Social Media Mouth Is

Getting new customers to come into a shop is one of the most difficult and expensive things a shop owner will ever do. Typically, they will spend four cents out of every revenue (sales) dollar on marketing multiple hours in creating campaigns, doing follow-up, managing and measuring the results, and at the very end of it all are very likely to say they need more cars. The way to engage customers today demand a new approach. Welcome to the world of social media marketing!

Important Deadlines:     Space Close: 8/7/2015     Materials Due: 8/20/2015

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