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MAGIC MARKET WEEK Conference Series    FASHION INTELLIGENCE. BEST PRACTICES. TOP LEADERS.
LAS VEGAS CONVENTION CENTER-MANDALAY BAY CONVENTION CENTER    FEBRUARY 18-21, 2013
SEMINAR HIGHLIGHTS    MONDAY FEBRUARY 18, 2013
1:00PM-2:30PM LAS VEGAS CONVENTION CENTER, ROOM S231  SOURCING BOOTCAMP    Sourcing knowledge is becoming a must-have even for small to mid-sized brands and retailers hoping  to add private label to their product mix. Whether working with factories at home or overseas, a basic  knowledge of supply chain management is essential to avoid pitfalls. This session presents the basics  of ìneed to knowî in order to research, find and work successfully in the apparel sourcing arena.
MODERATOR:  Frances Harder, FOUNDER/PRESIDENT, FASHION BUSINESS, INC.    PANELISTS:  Lloyd Parks, JR DIRECTOR OF GLOBAL SOURCING AND QUALITY CONTROL, ALSTYLE APPAREL INC.  Ron Smith, DIRECTOR OF SOURCING, THE ORVIS COMPANY INC.  Aaron Renfro, ATTORNEY, CALL & JENSEN
3:00PM ñ 4:30PM LAS VEGAS CONVENTION CENTER, ROOM S233  AAFA IN CONJUNCTION WITH BUREAU VERITAS PRESENTS:  MAKING MONEY IN THE ìNEW NORMALî ñ SOURCING TRENDS FOR TODAY AND TOMORROW    Over the past four years, the industry has had to adjust to a ìperfect stormî of issues ñ increases in labor,  material and energy costs; increased federal, state and international regulatory and trade compliance;  and significant changes in consumer demand and buying habits. While in-put prices rise, retail/
brand margins must be maintained. On-hand and pipeline inventories have been adjusted down to  meet the consumer demand of having the ìright product at the right time.î All of this has resulted  in a ìNew Normalî of doing business.  Hear a distinguished panel discusses how their companies are adjusting to this ìNew Normalî and  examines sourcing options, worldwide, to extend apparel and footwear production beyond China, and
define a competitive advantage for a changing market.    MODERATOR:  Rick Horwitch, VP BUSINESS DEVELOPMENT, BUREAU VERITAS    PANELISTS:
Liisa Pierce Fiedelholtz, SENIOR VP, SOURCING, ANN INC.  Mark Fegley, SR VP SUPPLY CHAIN, DECKERS OUTDOOR CORPORATION  Bill McRaith, CHIEF SUPPLY CHAIN OFFICER, GLOBAL SOURCING, PVH  Tom Travis, MANAGING PARTNER, SANDLER, TRAVIS & ROSENBERG, P.A.    TUESDAY FEBRUARY 19, 2013
11:30AM ñ 1:00PM LAS VEGAS CONVENTION CENTER, ROOM S229  DESIGN, STYLE AND SOURCING: CONTEMPORARY FASHION HOUSES    Featuring speakers from EDUN, founded by Bono and Ali Hewson; Eileen Fisher; AllSaints U.K.; and  the CFDA-nominated SUNO brand, this special seminar event examines the movement towards the  sustainable, ethical and innovative side of sourcing products, fabrics and skills ó including the impact of  sourcing on the people who make our apparel and first-hand speaker experiences both at home and abroad.
MODERATOR:  Barbara Ende, PRESIDENT, SYCAMORE MARKETING GROUP, INC.    PANELISTS:  Deborah Keiser, GLOBAL SUPPLY CHAIN DIRECTOR, ALLSAINTS SPITAFIELDS  Melanie Reichler, VP, PRODUCT MANUFACTURING/SOURCING, EDUN
Shona Quinn, SUSTAINABILITY LEADER, EILEEN FISHER  Nadiyah Bradshaw, HEAD OF SOURCING/PRODUCTION, SUNO NY    12:30PM ñ 1:30PM LAS VEGAS CONVENTION CENTER, ROOM S231  DENIMíS MAGIC AND THE COOL INNOVATIONS COMING OUR WAY    A utilitarian fabric first produced in the 1700s in Genoa, Italy, denim has become the star of the
fashion industry. Here, denim experts will discuss this style mainstay ó from the new and innovative  ways U.S. and worldwide denim brands are sourcing, to new production methods that support the  environment and new fibers with special qualities, as well as how denim companies are branding  their products to capture todayís consumers.    MODERATOR:  Barbara Ende, PRESIDENT, SYCAMORE MARKETING GROUP, INC.
PANELISTS:  AndrÈa Bernholt, CO-FOUNDER/FORMER PRESIDENT, ROCK & REPUBLIC and FOUNDING PARTNER, BRAND AID  INC.  Enrique Silla, FOUNDER, JEANOLOGIA and MANAGING DIRECTOR, EUROTREND  Liviu Goldenberg, SVP, SOURCING, PASSPORT APPAREL/MARITHE FRANCOIS GIRBAUD JEANS
WEDNESDAY FEBRUARY 20, 2013  1:30PM ñ 2:30PM LAS VEGAS CONVENTION CENTER, ROOM S229  KEYNOTE PRESENTATION: FROM BASICS TO BILLIONS    Luen Thai USA president Rick Helfenbein leads an entertaining journey through Asia, Latin America and  Europe, reflecting on the opportunities for todayís apparel and accessories executives, and inspiring  with the story of one companyís break with tradition that turned a small factory into a $1 billion global
giant. A must for those who start small and think big, and for those looking toward the future of our industry.    OPENING REMARKS BY:  Kevin Burke, CEO, AMERICAN APPAREL AND FOOTWEAR ASSOCIATION (AAFA)    KEYNOTE PRESENTER:  Rick Helfenbein, PRESIDENT, LUEN THAI USA
11:15AM ñ 12:30PM LAS VEGAS CONVENTION CENTER, ROOM S231  FASHION BUSINESS LEGAL BASICS: LICENSING, SUPPLY CHAIN AND PROTECTING YOUR BRAND    FASHION BUSINESS LEGAL BASICS: LICENSING, SUPPLY CHAIN AND PROTECTING YOUR BRAND  A crucial look at the legal information necessary to do business today: the important role of trademarks  in protecting brands in the U.S. and abroad, the penalties within various statesí Transparency in Supply  Chain Acts, looking at licensing deals to expand your market and the legal ramifications within employee  and contractual relationships that surround even social media.
MODERATOR:  Ilse Metchek, EXECUTIVE DIRECTOR, CALIFORNIA FASHION ASSOCIATION (CFA)    PANELISTS:  Craig Morris, MANAGING ATTORNEY, TRADEMARK OUTREACH, UNITED STATES PATENT AND TRADEMARK  OFFICE
Suzanne White, ASSOCIATE GENERAL COUNSEL, COACH  Scott Shaw, ATTORNEY, CALL & JENSEN    11:30AM ñ 12:30PM LAS VEGAS CONVENTION CENTER, ROOM S233  FASTER, EASIER AND FUN: THE EMERGING DIGITAL B2B MARKETPLACE  PRESENTED BY SHOP THE FLOOR
Much as the notion of the store has changed in recent years to digital technologies, the marketplace is  continuing to evolve by enabling greater individualization, immediacy and efficiency. Join Oxford  University retail researcher Paula Payton as she leads a roundtable on opportunities and challenges in  the new model emerging for buyers and brands.
MODERATOR:  Paula Payton, OXFORD INSTITUTE OF RETAIL MANAGEMENT, SAID SCHOOL OF BUSINESS, OXFORD UNIVERSITY    SPEAKERS:  Graham Kahr, SOCIAL SCIENTIST, ZAPPOS DEVELOPMENT, INC.  Segundo Broggi Muro, VP OF SALES, DESIGUAL NORTH AMERICA  Other Exciting Brands and Special Retailers
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