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FASHION ALERT #10 / FOR ATTENDEES
MAGIC MARKET WEEK PREVIEW
INTRODUCING: SHOP THE FLOOR YOUR FASHION WINDOW MOBIL  APPS AD AD
SHOP THE FLOOR In just a few days, MAGIC MARKET WEEK will get underway for its
bi-annual 3-day window in which to canvas upwards of 5000 brands in person. And now, the shopping just got easier. With the launch of the fashion industry’s largest online marketplace -  SHOP THE FLOOR -  MAGIC MARKET WEEK is now bookended with an extended opportunity - online - to “let the eyes travel” and discover a world of fashion for a duration that mirrors the buying
season. For brands and buyers alike this means: Your Fashion Window Just Got Wider.
SHOP THE FLOOR Q&A
EVENTS & SEMINARS
SOMETHING FOR EVERYONE In the ever-popular conference series featuring top industry leaders, and the eclectic and exciting schedule of events - there is something for everyone:
Trends & Inspiration: See fabric, trend and color presentations and hot-off-the-floor discovery sessions given by leading forecasters of global fashion including Pantone, Fashion Snoops, Trendstop, Doneger, and international bloggers.  Entrepreneur: Learn how to open a retail store, expand through licensing, navigate legal, manage an ethical supply chain, hire the ultimate sales team and more.  Designer: Get the analysis of Fall 2013 Men’s European Designer Shows, preview Fall 2013 to Spring/Summer 2014 fashions and color direction, learn how to create a successful Tech Pack.
American-minded: Find out what President Obama’s Second Term means for Trade and Apparel   Newness: Check out emerging designers for fashion and accessories, and The Edit by Tommy Fazio   Sourcing Bootcamp: Learn how to avoid sourcing pitfalls, examine worldwide sourcing options, and get informed about sustainable and ethical supply chains and the impact on people who make the apparel first hand. Plus get insider tips for sourcing fabric and skill sets in the Americas.  Personal Appearances: See Catherine Malandrino in one-on-one with InStyle’s Hal
Rubenstein about the inspiration behind her new diffusion line CATHERINE, and more.   Sport & Relaxation: Golf Invitational, Coffee, Cocktails, Foot Massage, Live Art, Photoshoots, Fashion Shows, Jobs    Buzz: Blogger Project, Buzz Boutique, WWD Newsroom   International:  Watch the Italian artisans craft shoes, visit British Footwear Association (http://www.magiconline.com/mfa/10/british-fashion-association), Heart of Prêt, win a giveaway from China    Technology: Check out Shop The Floor, and new technology options from design to retail.
SPOTLIGHT   THE DEBUT OF ENKVEGAS New among the Advanstar Global portfolio is ENKVEGAS. In its 5th year overall, it features women’s brands including: CURRENT/ELLIOT, MiH JEANS, GOLDSIGN, Robert Rodriquez, Paul & Joe Sister Alexis Bittar, Rebecca Minkoff, Textile Elizabeth & James, Twenty, Twenty8Twelve, L.A.M.B., Susan Woo, Tracy Reese, For Love & Lemons, Keepsake, Lily Black, Bella Luxx. ENKVEGAS brands will also have access to SHOP THE FLOOR MORE: http://www.enkshows.com/enkvegas/
STREET HEARTS PUTS FEMALE YOUTH CULTURE IN FOCUS New show PROJECT MVMNT features female youth culture brands in the area “Street Hearts,” including: Love+Made, Melody Ehsani, Lanie Alabanza-Barcena of HLZ BLZ and BOTB, and Coco & Breezy. MORE: http://project.magiconline.com/projectmvmnt
INTERACTIVE RESOURCES Shoe Buying 101 (PDF): http://www.magiconline.com/sites/magic/files/files/Footwear_buyers101.pdf
Sourcing 101 (PDF): http://www.magiconline.com/sites/magic/files/files/Sourcing_101.pdf  SHOP THE FLOOR http://www.shopthefloor.com  GOLF CART SERVICE - http://www.magiconline.com/mfa/10/golf-cart-service
CREATE YOUR OWN MAGIC MARKET WEEK ADVENTURE - http://www.magiconline.com/mfa/10/createyouradventure EVENTS http://www.magiconline.com/events CONFERENCE SERIES: http://www.magiconline.com/seminars
SOCIAL MEDIA - HASHTAGS & BLOGS  #MAGICMARKETWEEK #RoadtoMAGIC  #DiscoverMAGIC  #MAGICProTip #WWDMAGIC  #DiscoverWWDMAGIC  #UndertheInfluence #SOURCINGATMAGIC  #SourcingInspiration #Sourcing101  #DestinationSourcing
#POOLTRADESHOW #TrendTank #CashCarry #FNPLATFORM  #FNPShoeCam  #ShoeoftheDay #PROJECTLV #TheTENTS #UrbanFarmer #ProjectMVMNT #ENKVEGAS  (PICTURE) Road to MAGIC Instagram: http://www.magiconline.com/mfa/9/roadtomagic_instagram (PICTURE) FNPlatform Shoe Cam Instagram (Check it out): http://www.magiconline.com/mfa/9/fnplatform_shoecam_instagram
BLOGS (open all in new window) MAGIC MARKET WEEK - /http://magictradeshow.tumblr.com/ WWDMAGIC - http://www.thewwdmagicblog.com/ SOURCING@MAGIC - http://thesourceofinspiration.com/  ROAD TO MAGIC - http://www.roadtomagic.com  PROJECT - http://www.projectnylv.com/  PROJECT MVMNT - ProjectMVMNT.tumblr.com  FNPLATFORM  - thefnplatformblog.com  POOLTRADESHOW - http://pooltradeshow.tumblr.com/
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