f r o m t h e d e s k o f HAL RUBENSTEIN
Hello Exhibitor, Come August 19th, we want you to do business - make that A LOT OF BUSINESS - on the WWDMAGIC sales floor. To make this desire a surefire reality, our production team has created an exciting new
presentation format with relevant themes and scenarios that will provide focus, generate energy, and delight buyers as we showcase the excitement on the horizon for Spring 2014. Every day at 3:00PM in South Hall, Level 2, we will bring you and your customers:
The Best Day/Night/Weekend in the life of a Real Woman: Instead of wrestling with the cerebral concepts of ready to wear or the flashy irrelevance of the red carpet, WWDMAGIC runways will celebrate the curves of a woman, the value of true tailoring, the power of sophistication, and the impact of always looking polished, whatever the mood or venue.
To insure impact we will highlight: • Bold, uplifting, smile-inducing colors – with white as the new neutral • Innovative leather, lace, embroideries, beading, spring and summer wools that revel in wearable lightness and weightlessness
Bringing the inside out and the outside in – the perfect looks for inside and out and how you can make the best pieces work in both settings All you have to do to be considered for inclusion is to provide the following: • Apparel in sizes 2 & 4 • An inventory sheet of the product sent
• Each product labeled with a hangtag which includes company name, contact name, phone number and booth number Join us! Participate and be thrilled by these daily events. The deadline for submissions to be received for consideration is Friday, August 2, 2013.
Please send all products to: MAGIC/ADVANSTAR ATTN: Don Pietranczyk 2501 Colorado Avenue, Ste. 280 Santa Monica, CA 90404 For information or if you have any questions please contact: Don Pietranczyk - dpietranczyk@magiconline.com I look forward to working with you all this August. All the best, Hal Rubenstein Editor at Large, InStyle Guest Fashion Director, WWDMAGIC SPRING 2014
dpietranczyk@magiconline.com