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hypebeast - S.L.A.T.E. August 2011 Preview - Issue #2
MAGIC August 22-24, 2011 Mandalay Bay Convention Center
S.L.A.T.E. BRANDS INCLUDE
10 Deep Clothing, 101 Apparel, 191 Unlimited, 9five Eyewear, A. Tiziano, Alife, Alpinestars, Alter Ego/Rhythmarts, Ambiguous Clothing, Atticus Clothing, Bogart, Charlie Nobel, Chivalrous Culture, Chrome, Civil Clothing, Counter Balance, Crooks & Castles, DC Shoes, Delta 9, Deluxe Distribution, DGK, Diamond Supply, Dogtown Skateboards, Dregs Skateboards, DUNKELVOLK, DVS Shoe Co., Dwindle Distribution, Elm Company, Entity Life, Entree, Ergo, Exclusive Game, Exact Science, FLI Pelican, Flud Watches, Fly Society, Forest Skateboards, Foundation Super Co., Foxhead, Inc., Frank’s Chop Shop, Fyasko, Glamour Kills Clothing, Globe, Grenade, Heel Bruise, Huf, Hurley, Im King, Imperium (IMPRM), Incipio, IPATH, JammyPack, Inc., Jed Clothing, Jedidiah, Kidrobot, Lifted Time, Lira Clothing, Live Individuals, Live Mechanics, L-R-G Clothing Co, Madgods, Maloof Money Cup/Trinity, Maloof Skateboarding, Manhattan Portage, Matix, Meister Watches, Mighty Healthy, Mishka NYC, Mitchell & Ness, Neff Headwear, On One Clothing, O’Neill Men’s, O’Neill Ladies, Orisue Clothing, Peter Grimm Headwear, PIIQ by Sony, Play Cloths, Primitive, Profound Aesthetic, Puma-Time/Marlox Group, Quiksilver, Quintin, Radii Footwear, Rockport-est. 1971, Rocksmith, Rogue Status/DTA, Rook, Ryd Clothing, Sabit NYC, Select Distribution, Skullcandy, Inc., Slowbuck, Society Original Products, Stance, Stussy, Super Brand, The 611 Lifestyle Apparel, The Freshnes, The Hundreds, The Originators, The Seventh Letter, Transparent Systems, True Love and False Idols, Tum Yeto, Undefeated, Us Versus Them, Vast, Vitamin THICK, VXRSI, XLARGE Clothing, Zoo York
CONTACT
Kenneth Pritchett/Sales
310-857-7611    
kpritchett@magiconline.com
Katie Schilling / Sales
310-857-7610 
kschilling@magiconline.com
Ron Walden / Sales
310-857-7614    
rwalden@magiconline.com


HYPEBEAST
Hypebeast was launched in January of 2005 as a one-stop news source for internet-savvy fashion enthusiasts. Features and interviews that profile designers and brands serve as a platform for companies to showcase new and upcoming product, while keeping readers informed of new trends, retailers, and events. The Guest Blogger section features exclusive blogs where industry insiders share their thoughts and opinions, while a large and active Forum provides a community space where readers around the world are able to connect and interact.
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S.L.A.T.E. at MAGIC is a curated gathering of progressive brands and emerging talent within the skate, surf and street communities, fusing subculture, art and music. Take a sneak peak of the latest S.L.A.T.E. brands in this month’s newsletter and check out the S/S 2012 collections at the August 2011 show, a must for every progressive buyer.

In our previous newsletter, we incorrectly stated the history and background regarding Hurley. This is an amended version of Hurley's past and heritage.

Hurley
Hurley

"Hurley is a company based on inclusion", says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley's early years as a Huntington Beach shaper, working with friends alongside the world's best athletes to make a better surfboard. It applied to the company's launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali.

hurley.com


Alpinestars
 

For nearly 50 years, Alpinestars has outfitted professional athletes at the highest level of competition. Our roster of World Class athletes relies on us to provide streamlined, unhindered performance in the most challenging arenas of professional sport. The Alpinestars Global Travel Collection series is designed with the same commitment to performance that keeps our athletes safe and focused. In this spirit, we have built a full range of bags that can meet the chaotic demands of a World Class champion as well as a seasoned business traveler. Whatever your sport, the Global Travel Collection ensures a smooth transition from the podium to the jet way.

alpinestars.com

Alpinestars

DC : The Chris Cole S
DC:
The Chris Cole S

DC is proud to introduce the Chris Cole S, DC's first shoe with Pro Skater Chris Cole. The Chris Cole is made from Super Suede with a vulc board feel and cup sole protection. The foam-padded tongue features Cole inspired artwork of a Wolf. Whether you spend your days at the skate park or on the streets, the Chris Cole is the perfect skate shoe providing comfort, flexibilty and board feel straight out of the box.

DCShoes.com


Skate Competition
Skate Competition
Maloof Skateboarding "Best Line" Competition @ S.L.A.T.E.

What: The Maloof Skateboarding "Best Line" Competition - Pro skaters and qualifying amateurs compete on a 4,000 sqf street course, designed and constructed by California Skateparks.

When: Semi-finals, August 22 / Finals, August 23

Where: Street Course @ S.L.A.T.E. (on the show floor), The Mandalay Bay Convention Center/Las Vegas

maloofmoneycup.com


DC
 

Founded by Ken Block and Damon Way in 1993, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc

DCShoes.com

DC flag

Skullcandy
Skullcandy

Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. The Skullcandy brand symbolizes youth and rebellion, and embodies the company’s motto “Every revolution needs a soundtrack.” Skullcandy develops and distributes headphones and other audio accessories to retailers throughout the United States and to distributors worldwide.

Skullcandy.com


Quiksilver
 

The Quiksilver skateboarding collection is built around a team of the most respected skaters in the game. We have created an entire line rooted in skateboarding, based around function and appeal to our team. Our signature denim is the best in the industry and the first to use COOLMAX® technology. The skateboarding collection is only available at authorized skate shops.

Quiksilver.com  

Quiksilver