MAGIC Men's February 14th, 15th, 16th, 2011 Mandalay Bay Convention Center / Las Vegas
F/W 2011 / ISSUE 1 Men's Trend Newsletter by WWD MEN'SWEEK

MAGIC
   
  FEBRUARY 14—16, 2011
Mandalay Bay Convention Center
   
 
REPRESENTING EVERY TREND IN MEN'S FASHION

 
PREMIUM
ALL OF THE GEAR THAT MATTER'S TO TODAY'S GUY
An eclectic blend of denim-driven sportswear and urban casuals, merging rock influences and raw masculinity.
 
MENSWEAR
THE MODERN MAN’S WARDROBE REDEFINED
A fresh representation of tailored clothing, fashionable sportswear and sophisticated golfwear collections.
 
S.L.A.T.E.
NEXT IS NOW
A curated gathering of progressive brands and emerging talent within the skate, surf and street communities, fusing subculture, art and music.
 
STREET UNLIMITED
WHERE ACTION & CULTURE COLLIDE
The destination for global street style, from action sports to athletic sportswear, hiphop culture, and everything in between, reflecting a bold, brash and in your face lifestyle.
 
 

 

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TAILORED CLOTHING:
TRUE BRIT

 
  Look for a return to textured fabrics and traditional menswear patterns for Fall 2011 suits and sport coats. The overall feel moves away from the sleek offerings of the past to a more rustic feeling that is very reminiscent of British tailored clothing. But while the fabrications may be old-school, the fit is still very contemporary.
 
 
   
 
SPORTSWEAR:
THE NEW AMERICANA
 
  Fall will feature a new take on American heritage as preppie, military and grunge influences take hold. But while the references may be evident, the looks are updated for today’s customer and include military details, a new take on grunge and a continuous celebration of workwear with chambray stepping into the spotlight as the key shirt fabric.
 
 
   
 
PROGRESSIVE STREETWEAR:
SLIM PICKIN’S
 
  An extremely skinny, body-hugging silhouette continues to be the prevalent shape in the contemporary market for Fall. Key items will include plaid flannel shirts as the most important outerwear piece, the reintroduction of printed hoodies, graphic tees and active influences including bomber jackets and cargo sweatpants.
 
 
  Leather  
 
OUTERWEAR:
COAT OF ARMS
 
  Traditional military influences will rule for Fall as uniform-inspired top coats, navy peacoats and hunting jackets hit the outerwear market. Among the key details will be epaulettes, brass buttons and belted backs that will be prevalent throughout the market.
 
 
  Leather & Suede  
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