MAGIC LAS VEGAS AND MANDALAY BAY CONVENTION CENTERS
FEBRUARY 2011
SEMINAR
SERIES
HIGHLIGHTS: Trend Forecasting by Pantone, WGSN, Doneger Creative Services and Fashion Snoops
E-commerce Retailing and the Impact of Social Media
Sourcing’s New Decade — Smart Solutions and Flexible Alternatives
Design Piracy and the Impact on Fashion
Sustainable Business Success
SPONSORED BY: shop igniter
SPEAKERS INCLUDE:

PacSun
Gary Schoenfeld
CEO

Gilt Groupe
Kevin Ryan
Founder & CEO

Li & Fung
Richard Darling
President

Kellwood
Michael Saunders
COO

Desigual
Manel Jadraque
COO

Desigual
Manel Jadraque
COO

The Jones Group
Rick Paterno
Group President 
Global Footwear
For a complete seminar calendar, please click here. All seminars are complimentary for registered attendees.
SUNDAY FEBRUARY 13, 2011
3:30 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230

MAKING MONEY IN A BRAVE NEW WORLD — SOURCING KEYNOTE PANEL
Margin pressure is greater than ever. Material, transportation, labor, energy and other costs continue to rise, though, retail prices remain the same. Federal, state and country specific regulations are adding complexity and cost to doing business. Hear from our distinguished panel of experts on how to survive, prosper and profit even in the face of the current business environment.

SPEAKERS:
Richard Darling, President, Li & Fung USA
Rick Helfenbein, President, Luen Thai USA
Rick Paterno, Group President Global Footwear Wholesale, The Jones Group
Thomas Travis, Managing Partner, Sandler, Travis & Rosenberg

MODERATOR:
Rick Horwitch, V.P. Solutions Business Development, Bureau Veritas

HOSTED IN COLLABORATION WITH AAFA AND BUREAU VERITAS
MONDAY FEBRUARY 14, 2011
10:00 AM I MANDALAY BAY CONVENTION CENTER
LEVEL 3, PALM A

NEXT GENERATION ECOMMERCE: USING SOCIAL MEDIA TO GENERATE REVENUE & BUILD YOUR BRAND - PRESENTED BY SHOPIGNITER
This session is for brands and retailers that want to understand the evolution of the Web, and how they can respond to build their brand and generate more revenue through eCommerce and social media. Learn how to take advantage of social media to generate sales, how to leverage social promotions like private or VIP sales, flash sales, and incent fans to share with their social networks. Explore key trends to understand the next generation of eCommerce.

SPEAKERS:
Alan Wizemann, Chief Product Officer, Shopigniter
10:15 AM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230

SOURCING’S NEW DECADE
Sourcing today is more challenging than ever. Join us for an in-depth look at the global changes in successful sourcing and insights about how to deal with the concern about cotton prices and availability.

SPEAKERS:
Peter McGrath, President, McGrath International
Mark Messura, Sr. VP Global Supply Chain Marketing, Cotton Inc.

MODERATOR:
Julia K. Hughes, President, USA ITA
11:00 AM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S231

WHAT YOU NEED TO KNOW TO BE SUCCESSFUL IN RETAIL AND WHOLESALE IN THE FOOTWEAR BUSINESS
Join footwear specialist Len Pesko as he presents a review of key topics critical to starting or 

maintaining a successful footwear business whether you are adding footwear to an apparel stores 

product mix, or expanding an existing footwear business. Covering key concepts from planning, 

product, sourcing private label and merchandising, this is a footwear session not to be missed.

SPEAKER:
Len Pesko, Principle/Partner, Modern Pulse Consulting Group
11:00 AM I MANDALAY BAY CONVENTION CENTER
LEVEL 3, SOUTH SEAS F

VIEWPOINT: MEN’S FALL 2011 EUROPEAN DESIGNER COLLECTIONS — PRESENTED BY DONEGER CREATIVE SERVICES
A front-row seat to the Men’s European designer shows in Milan and Paris, covering the most important 

details in color, textiles and silhouettes from the world’s leading designers.

SPEAKER:
David Wolfe, Creative Director, Doneger Creative Services
11:00 AM I MANDALAY BAY CONVENTION CENTER
LEVEL 3, PALM A

CRACKING THE CODE ON TEEN MEDIA CONSUMPTION: THE WHYS BEHIND WHAT THEY’RE WATCHING AND LISTENING TO NOW
In this presentation, we rise above ratings and critical reviews to reveal what teens tell us they love on TV, in fashion, in the movies and in music. Beyond providing you with the stats, you need to be in the know. We’ll provide you with perspective gained from real teens, and we’ll share their ideas, in their own voices, about the influence culture has on them. Through the lens of developmental and cultural theory, we’ll analyze what the titles at the top are doing right and what makes teens tune in.

SPEAKERS:
Amy Henry, Vice President, Youth Insights
Mary McIlrath, Vice President, Qualitative Research
PRESENTED BY C&R RESEARCH
11:45 AM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230

PEOPLE AND PLANET: SUSTAINABILITY OUT OF THE BOX
This seminar will address what is being done by various aspects of the fashion industry to move 

toward a solution to saving the planet while helping the world’s apparel workers. The speakers will 

recount their actual experiences, not just theory! All of us can be ACTIVISTS from the smallest 

retailer or designer to the major players.

SPEAKERS:
Marci Zaroff, Founder, Under the Canopy and FASE and globally recognized environmental activist
Richard Sanford, Chairman/Founder, Operation Warm (coats for impoverished kids)
Deborah Palmer Kaiser, EVP, Global Supply Chain, Williams-Sonoma
Joseph Blumberg, Commercial Director, Grupo M a success story in Haiti

MODERATOR:
Walter Wilhelm, CEO, Walter Wilhelm Associates
1:00 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S231


E-COMMERCE KEYNOTE: MR. KEVIN RYAN, FOUNDER &
CEO OF GILT GROUPE
Fashion retailing has been transformed by the growing power of e-commerce retail and the incredible growth of social media. We invite you to join our keynote speaker who will share the experiences of a designer e-commerce fashion site, his thoughts on the impact of social media and his views on the future of the internet’s role in fashion.

SPEAKER:
Mr. Kevin Ryan, Founder & CEO, Gilt Groupe

MODERATOR:
Barbara Ende, President, The Sycamore Marketing Group
2:30 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230

DESIGN PIRACY, COUNTERFEITING AND THE IMPACT ON FASHION: THAT’S THE PROBLEM, BUT WHAT IS THE 

SOLUTION?
As the U.S. Senate considers the passage of a bill that would affect fashion designs and protection 

regarding apparel, ornamentation, etc. for a term of 3 years, we encourage you to attend this seminar 

where the pros and cons of the bill will be discussed by leaders from the industry. This is a must 

attend conference as this subject will affect every aspect of fashion in the U.S. today.


SPEAKERS:
Steve Lamar, Executive VP, AAFA, American Apparel & Footwear Association
Deborah Greaves, Secretary and General Counsel, True Religion Apparel Inc., Guru Denim Inc.

MODERATOR:
Tom Travis, Managing Partner, Sandler, Travis & Rosenberg
2:30 PM I MANDALAY BAY CONVENTION CENTER
LEVEL 3, PALM A

COMPLEX MEDIA NETWORK’S STYLE EDITORS ROUNDTABLE
Join this leading edge group of editors for a roundtable discussion on social media and blogging, and the impact on the fashion industry.

MODERATOR:
Rich Antoniello, CEO and Publisher, Complex Media Network
3:00 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S231


FASHION SNOOPS PRESENTS: SPRING 2012 TREND FORECAST AND COLOR DIRECTION FOR WOMEN AND MEN
With her unique actionable approach and visual presentation, trend expert Lilly Berelovich will review the major trend directions for Spring ‘12 including the key themes, materials, shapes, patterns and more. Key seasonal colors and harmonies, as well as the emergence of color from Fall ‘11/12 will be discussed.
Trends reviewed in this seminar are featured at SOURCING’s S/S 2012 Trend Gallery, created by Fashion Snoops. Not to be missed!

SPEAKER:
Lilly Berelovich, Founder & Chief Creative Officer, Fashion Snoops
3:00 PM I LAS VEGAS CONVENTION CENTER
NORTH HALL, 2ND FL, N219/22

WHAT’S NEXT FOR FALL 2011 & FORWARD — WOMEN’S TREND FORECAST PRESENTED BY DONEGER CREATIVE SERVICES
Doneger’s Creative Director, David Wolfe, takes a lively look at the forces driving fashion forward: lifestyle shifts, consumer profiles, marketing directions, and color, fabric & design trends.

SPEAKER:
David Wolfe, Creative Director, Doneger Creative Services
4:00 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230
UNDERSTANDING THE PRINCIPALS OF HOW TO GET FROM CLOTH
TO RICHES
Even with the best product, one wrong choice or lack of industry education can be the demise of a new 

company. How to take a great idea and turn it into a profitable reality will be the focus of this 

seminar touching on new retailing, social media and production choices.

SPEAKERS:
Dana Fried, President, Delphic Consulting Group
Farah Bhatti, Lawyer, Buchalter Nemer
Susan Power, Printer/Publisher, About Sources
Ken Wengrod, President/Founder, FTC Commercial Services
Ernesto Mantilla, President, Betty Bottom
Terri Watts, President, Shoppista.com
Rob Greenspan, President & CEO, Greenspan Consulting

MODERATOR:
Frances Harder, Founder/President, Fashion Business Inc
TUESDAY FEBRUARY 15, 2011
8:15 AM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S231

WGSN TREND EDIT: AUTUMN/WINTER 2011-2012 AND BEYOND...
Join WGSN as they present the must-have items for Autumn/Winter 2011-2012. Additionally, you’ll 

receive a preview of WGSN’s signature macro-trends for the Spring/Summer 2012 season and analysis of 

key consumer attitudes that will impact your business.


SPEAKERS:
Sally Lohan, Content Director USA, WGSN
10:00 AM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230

SMART SOURCING SOLUTIONS…
Hear the buzz and tactical responses from retailers and brands on how they resolve managing quality & regulatory costs for ALL size/types of orders they encounter.

SPEAKERS:
Bryan Riviere, Head of Global Sourcing and Manufacturing, Lululemon Athletica
Aaron Johnson, Director of Global Quality Assurance, Orchard Brands includes Appleseed’s, Draper’s and Damon’s, Norm Thompson and many others.

MODERATOR:
Katherine Stein, Intl Business Development Sales Manager, SGS International
10:00 AM I MANDALAY BAY CONVENTION CENTER
LEVEL 3, PALM A

GOING GLOBAL WITH YOUR BRAND — THE CHALLENGES, THE OPPORTUNITIES
Taking your brand or retail chain to a foreign market involves in-depth knowledge of the culture, consumer, market trends, sizing and government regulations. Although an enormous opportunity for growth, the challenges are many. Our panelists will share their first hand experiences of exporting fashion to various world markets.

SPEAKERS:
Mr. Michael Saunders, COO, Kellwood
Tyler Jordan, President, Arc’teryx
Kathy Van Ness, EVP/CMO, SEA Corporation and President, Christina America

MODERATOR:
Walter Wilhelm, CEO, Walter Wilhelm Associates
10:30 AM I LAS VEGAS CONVENTION CENTER
SOUTH HALL CONCOURSE 2ND FLOOR, S231

NEXT GENERATION ECOMMERCE: USING SOCIAL MEDIA TO GENERATE REVENUE & BUILD YOUR BRAND - PRESENTED BY 

SHOPIGNITER
This session is for brands and retailers that want to understand the evolution of the web, and how 

they can respond to build their brand and generate more revenue through eCommerce and social media. 

Learn how to take advantage of social media to generate sales, how to leverage social promotions like 

private or VIP sales, flash sales, and incent fans to share with their social networks. Explore key 

trends to understand the next generation of eCommerce.

SPEAKERS:
Alan Wizemann, Chief Product Officer, Shopigniter
11:30 AM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230

THE NEW FASHION RETAILER: MR. GARY SCHOENFELD, CEO OF PACIFIC SUNWEAR
Retailers across the fashion industry have been faced with many challenges including the recession, 

new consumer attitudes, the impact of internet retailing and social media as well as new store 

concepts. Mr. Gary Schoenfeld has been responsible for implementing major changes in his company’s 

structure, marketing and product, bringing this national retailer back to a lead position in the 

industry. Join us as he shares his experiences and views for the future of fashion retailing.

SPEAKER:
Gary Schoenfeld, CEO, PacSun

MODERATOR:
Barbara Ende, President, Sycamore Marketing Group
11:30 AM I MANDALAY BAY CONVENTION CENTER
LEVEL 3, PALM A


“INNOVATION VS. INSPIRATION” — WHERE DESIGN ADAPTATION IS COMMON PRACTICE, CAN ANYONE DEFINE 

‘ORIGINALITY”?
In this litigious environment, learn what steps must now be taken to protect your company from 

unwarranted legal assault.

SPEAKERS:
Richard Reinis, Attorney, Steptoe Johnson LLP
Galina Sobolev, Designer/Owner, Single Dress
Steve Maiman, President, Stony Apparel
Kevin Sullivan, Executive Vice President, Wells Fargo
Bruce Campbell, President, Black Retail Clothing

MODERATOR:
Ilse Metchek, President, California Fashion Association
12:00 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S231

FASHION SNOOPS PRESENTS: THE ESSENTIALS — A ROADMAP TO BUYING FOR FALL/WINTER 2011/12
Join trend expert Lilly Berelovich as she reviews the most influential trends for women, men, denim and accessories for the Fall/Winter 2011/12 season. The presentation will also feature a sneak peek into Spring ‘12.

SPEAKER:
Lilly Berelovich, Founder & Chief Creative Officer, Fashion Snoops
1:00 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230


INTERNATIONAL BRAND KEYNOTE: MR. MANEL JADRAQUE, COO, DESIGUAL OF SPAIN
The world of fashion is becoming increasingly global.The impact of Spanish brands and retailers is incomparable, shaking up the industry with creative design, fast fashion, new retail concepts and marketing strategies. Mr. Manel Jadraque joins us from Barcelona to share his company’s experiences on the world market, their branding method and their future views for the global industry.

SPEAKERS:
Manel Jadraque, COO, Desigual Segundo Broggi, Vice President of Sales, North America, Desigual

MODERATOR:
Barbara Ende, President, Sycamore Marketing Group
2:00 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S231

CRACKING THE CODE ON TEEN MEDIA CONSUMPTION: THE WHYS BEHIND WHAT THEY’RE WATCHING AND LISTENING TO 

NOW
In this presentation, we rise above ratings and critical reviews to reveal what teens tell us they 

love on TV, in fashion, in the movies and in music. Beyond providing you with the stats, you need to 

be in the know. We’ll provide you with perspective gained from real teens, and we’ll share their 

ideas, in their own voices, about the influence culture has on them. Through the lens of 

developmental and cultural theory, we’ll analyze what the titles at the top are doing right and what 

makes teens tune in.

SPEAKERS:
Amy Henry, Vice President, Youth Insights
Mary McIlrath, Vice President, Qualitative Research

PRESENTED BY C&R RESEARCH
2:30 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S230

SUMMER 2012 — THE BRIDGE TO THE COLOR TRENDS OF THE FUTURE, PRESENTED BY PANTONE
Color creates the magic and the mood; ultimately tempting the consumer and sparking the sale. Find out the key colors you need to have on your selling floor for Spring/Summer 2012.

SPEAKERS:
Laurie Pressman, Vice President, PANTONE
4:00 PM - 6:30 PM I LAS VEGAS CONVENTION CENTER SOUTH HALL CONCOURSE 2ND FLOOR, S231
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