ExL Pharma Proudly Presents:
Digital Pharma West
June 28-30, 2010
The Inaugural Digital Pharma West, Le Meridien San Francisco

MORE INFORMATION - http://info.exlpharma.com/P622-pharma-executive.html


TOP REASONS WHY YOU CAN'T MISS DIGITAL PHARMA WEST!

    * Join in the Excitement at the industry's Most Innovative Forum on Digital Marketing
    * Network with Leading Pharmaceutical Executives and Digital Experts
    * Learn from West Coast & East Coast Pharma Companies on What is Driving their Digital Marketing Strategy & Tactics
    * Be a Part of a Group Process that Gets away from The Didactic, Monologue Style of Conventional Conferences through our "Unconference-Inspired" format
    * Experience the Ground-Breaking Event that Changed the Way Pharma Interacts and Innovates

HERE IS A SNAPSHOT OF A FEATURED SESSION:

Challenges for Chronic Lifetime Diseases and How Synchronized Online and Clinical Specialist Programs Build Patient Adherence!


The care and management of patients with chronic illnesses must be followed closely and modified as patients mature and grow. Patient adherence at different stages of life may have less to do with medicine and much more to do with outside relationships and activities. In an attempt to ensure appropriate care, extended life and improved quality of life, relationship marketing can provide the tools to build loyalty.

In this case study, see how:

Clinical specialists are at the front lines talking with health care professionals to help raise adherence levels.

The coordinated efforts between eMarketing and sales can be utilized to provide education, answers and support throughout the many stages of living with a chronic disease:

Speakers
Ali Martin
Senior Manager, eMarketing
GENENTECH

Nancy Nazmi
Clinical Specialist/Senior Manager, Sales Rotation Leadership Program GENENTECH

Other presenting companies include:
AMGEN
ASTRAZENECA
BIOMARIN
DAIICHI-SANKYO
ELI LILLY
GENIUS.COM
GILEAD SCIENCES
MEAD JOHNSON
SANOFI-AVENTIS
TEVA
WITHIN3



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CLICK HERE to download a conference brochure - http://info.exlpharma.com/P622-pharma-executive.html


For information on exhibiting & sponsorship opportunities, please
contact Jayson Mercado at 212-400-6236 or jmercado@exlpharma.com



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