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Pharm Exec
  NOVEMBER 2010 ISSUE PREVIEW
Pharm Exec
  FEATURES
  Rx Club Awards
For the 24th consecutive year the Rx Club has convened an international panel of judges to select the most creative and unique advertising pieces from the world of pharma. From print, to logos, to packaging, to multimedia, this year’s awards showcase the most compelling messages and eye-catching graphics that help convey the right message to patients.
 

•Vying for the Biotech Big Leagues
Pharm Exec profiles Onyx, one of the leading mid-cap biotech firms, and how CEO Tony Coles is repositioning the company for growth beyond its overt strengths in oncology.

•Enter The Dragon: Part III
In this third installment of an ongoing series, Pharm Exec explores health reform and its strategic implications for pharma’s future in the booming Chinese market.

•M&A Survey
Young & Associates reveals new data that dissects various moves and deals in 2009 and paints a picture of how licensing and consolidation pressures may affect pharma in the year ahead.

 
  Bonus Distribution:
AAPS Annual Meeting and Rx Club Awards
 
     
 
Click “Fight Resistance” to view article. Joanna Breitstein of  Pharmaceutical Executive wins prestigious ABM Neal Award  for Best Single Article.   Pharmaceutical Executive is proud to announce that it was awarded in 2009 the prestigious American Business Media Jesse Neal Award for Business Journalism Best Single Article ("Fight Resistance" – Feb 2008) in the $3M-7M category. Get your marketing message across to the most highly desired and largest qualified audience of 18,000* industry executives. Pharm Exec proves to be in a class all by itself!
 
     
 
AD CLOSE OCTOBER 11 • MATERIAL DUE OCTOBER 15
 
     
 
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