• Social media: If it’s so hot, why aren’t more brand managers using it?
• When should a successful new launch strategy begin?
• Is DTC finally biting the bullet?
• How to deal with a less-than-adequate marketing budget and still bring home the bacon?
• Personal vs. non-personal promotion: Managing your marketing mix
• Are You Ready for Global e-ctd?

The Successful Product Manager’s Guide is one of Pharmaceutical Executive’s most popular special sections. Product managers and brand teams regularly consult it for guidance and hard-core analysis on how to do the job of bringing their brands to market faster, for less money, and more successfully.

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