September 2010

Dear Colleague:

The Rx Club Show has grown to become an international icon in the healthcare industry. Since its inception, The Rx Club Show has remained true to its original mission: Provide an independent forum for the worldwide healthcare advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding healthcare market place, keeping the industry on the cutting edge.

The Rx Club Show continues to honor the creative aspects of pharmaceutical product advertising and promotion. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit — not media buy or budget — simply creativity.

Each year, Pharmaceutical Executive dedicates exclusive coverage of this prestigious competition to feature the year’s best pharmaceutical advertising. I encourage you to advertise in this very special November issue of Pharmaceutical Executive and pay tribute to the Rx Club Show honorees. The deadline for space reservation in this issue is October 7th.

We look forward to you celebrating with us in this special November issue. For additional information, please contact Jay Berfas, Group Publisher of Pharmaceutical Executive at 212 951 6614 or email him at jberfas@advanstar.com.

Sincerely,

Ina Kramer
Founder The Rx Club