The interplay between patients and payers at the pharmacy counter is a largely unknown space. Patients walk into a pharmacy with a Rx for a particular branded product in hand, but may walk out with either a different branded Rx or a generic, or may even walk out empty handed. The gap is often referred to as “prescription leakage” and is primarily influenced by payer controls and the behaviors of patients during the point of purchase. As payers and patients continue to exert more influence on Rx performance, it is important to understand the degree of influence each has from a national level down to a local level in order to maximize brand performance.

Wolters Kluwer Pharma Solutions will share two use cases on how clients are leveraging ProMetis™, the industry’s first multi-dimensional data and analytics platform, to uncover new market opportunities, identify ‘high-value’ practitioners, and improve resource allocation to help execute local level marketing strategies.